Token.com Aims to Revolutionize Crypto Trading with Social-First Approach
Mel Gelderman, CEO of Token.com, is reimagining cryptocurrency trading by integrating it with social media dynamics. The platform, launched in 2023, combines short-form video content with seamless in-app trading, offering a TikTok-like experience where users can discover and purchase tokens directly from curated feeds.
Token.com’s strategy focuses on bridging the gap between Web3 discovery and mainstream adoption. "We’re not competing against Coinbase or Binance," Gelderman emphasized, positioning the platform as a gateway for the next billion users through creator-driven content and frictionless participation.